Privacy Policy
Last updated: 1 January 2026. In compliance with the UK GDPR and the Data Protection Act 2018.
1. Introduction
FIRLE HOROLOGY LTD ("we", "us", or "our") is committed to protecting your privacy and treating your personal data with complete confidentiality. This Privacy Policy details how we collect, process, store, and safeguard your personal information when you visit our website, complete an order allocation form, or contact our customer concierge.
2. Data Controller Information
The data controller responsible for your personal data is:
- Company Name: FIRLE HOROLOGY LTD
- Company Registration Number: 12849021
- Registered Office: 14 St. James's Square, St. James's, London SW1Y 4LG, United Kingdom
- Email: [email protected]
- Data Protection Officer: Legal & Compliance Department
3. Personal Data We Collect
We may collect and process the following categories of information:
- Contact Information: Full name, telephone number, postal delivery address, and email address provided in reservation forms.
- Order & Allocation Data: Timepiece model selected, delivery preferences, invoice details, and correspondence records.
- Technical Information: IP address, browser type, device identifiers, time zone, and operating system collected via essential logs and cookies.
4. Legal Basis for Processing
We process your data on the following legal grounds under UK GDPR Article 6:
- Performance of a Contract: To fulfil your timepiece reservation, verify delivery addresses, and coordinate courier dispatch.
- Legal Compliance: To satisfy tax, accounting, and consumer warranty regulations in the United Kingdom.
- Legitimate Interests: To improve website reliability, prevent fraudulent requests, and communicate important warranty updates.
5. Data Retention & Sharing
We retain personal information only for as long as necessary to fulfil customer service, warranty maintenance (24 months minimum), and statutory tax obligations (up to 7 years). We do not sell, rent, or trade your personal data to third parties. We share data solely with verified delivery partners (e.g. Royal Mail) and secure IT infrastructure providers under strict Data Processing Agreements.
6. Your Data Rights
Under the UK Data Protection Act 2018, you possess the right to:
- Request access to the personal data we hold about you.
- Request correction of inaccurate or incomplete information.
- Request erasure of your data where no overriding legal obligation exists.
- Object to or restrict data processing in specific circumstances.
- Lodge a complaint with the UK Information Commissioner's Office (ICO).
7. Contact Us
For any privacy inquiries or to exercise your rights, contact us at [email protected] or write to our London office address.